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(90% of consumers are willing to share personal behavioral data with companies for a cheaper and easier experience.). Create data-driven buyer profiles. 16. Sponsored by Fresh Relevance. Amazon.com was the first well-known website to use personalization intensively throughout the shopping experience. It’s impersonal, irrelevant for customers and frankly, just plain lazy! If you’re a little hesitant, why not start with a free trial of Segmentify’s product suite? (, Marketers have noted a 760% increase in revenue from segmented campaigns. You can learn so much about different groups of customers, such as their age, concerns, lifestyle, habits and contact information. (DMA) Here’s an example of a personalized customer journey flow based on Octane AI’s Shop Quiz and Facebook Messenger tools. The customer journey doesn’t stop once a shopper buys something from your store. Of course, not all personalization is created equal, and different experts have different visions for where ecommerce personalization will go in 2020. Men ended up being more than twice as likely to make … The State of Personalization in Email 15. Only 39% of retailers send personalised product recommendations via email (CMO) This is so they only receive content they’re actually interested in. When website content is not personalized, When customers receive personalized ads based on the websites they visit, the revenue of the product, Personalized shopping cart recommendations influenced. Think of it like the digital equivalent of walking into a physical store and being greeted by a friendly clerk who helps you … This is so you can use cookies to track user behavior, make the most out of lead analytics and retarget those customers later with paid social ads. You’re also running the risk that customers will feel frustration with a generic approach. (Campaign Monitor) For each buyer segment, the goal is to share relevant, actionable and exciting content and products that enhance their shopping experience. In this post, we’ve gathered the most comprehensive list of useful ecommerce stats for your business. Best practice advice . Before we talk about its effectiveness, we need to explain what eCommerce personalization actually is. Due to changes in our daily habits, the reasons why a consumer shopped at a particular retailer before Covid might … Period. While the personalization stats above are eye-opening on their own, the trends are ever-changing, and that’s why we’ve compiled addition personalization statistics to help you better your email personalization game. The AI powered personalization engine for eCommerce. There’s no doubt that personalization is the start to a healthy, long-term customer-business relationship. A buyer profile is based on data and customer behavior. Enterprise personalization software is typically complicated, expensive, and possibly overkill for a majority of eCommerce companies. The next step to increase conversions is to build out more advanced personalization tactics. Email personalization stats for 2019. The gross merchandise volume of B2B ecommerce transactions are estimated to reach $7.66 trillion. Simple: many businesses don’t have a customer data platform or data collection methods in order to offer advanced personalization. Check out these ecommerce personalization stats: 87% of U.S. customers are willing to have various details of their activity tracked in exchange for more personalized rewards and brand experiences. global digital purchasers by the end of 2019. One of the biggest eCommerce trends we will see this year is the shift to more personalization. the one-size-fits-all approach! Can integrate to any eCommerce site. “Curation and personalization will be a big part of ecommerce moving forward.” — Danny Rimer, Partner at Index Ventures; Wrap up. Despite what it sounds like, collecting this information isn’t creepy, and most customers are willing to share some information in order to have a customized shopping experience. 0 / 1360 / / Custom Product Designer Tool for Your E-commerce Store Click Here for Free Live Demo. 12. the needs, wants and expectations of your customer. Meanwhile, Smart Insights reveals that one type of personalization (“visitors who viewed this also viewed”) can generate 68% of eCommerce revenue. (Statista, 2017) As recently as in 2015, Alibaba accounted for 9.3% of worldwide B2B ecommerce. 90% of marketing pros report a measurable lift in results when they implement personalization. Quiz The latest eCommerce personalization stats show over 31% of shoppers say that when businesses take the time to learn about their needs to personalize recommendations, it adds value to their shopping experience with that specific brand. (, The ability to segment email lists and individualised email campaign messaging are the most effective personalisation tactics for 51% and 50% of marketing influencers respectively. And, at the forefront of this evolution is technology. Email remains the most essential communication channel, and personalizing your correspondence will multiply your results. You can create a “recommended products” section on your homepage that shows products you know are relevant to each visitor. When you look at the numbers, it’s hard to deny. (Barilliance) Wondering whether personalization works? (Statista) 13. Your next step should be to organize the information you gather and strategize how you will take action with it. Website personalisation is a very key starting point but we feel the opportunities lie in aligning your entire customer strategy with a personalised approach. By now, most marketers know how important eCommerce personalization is, in fact, 90% of marketers believe personalization is … Top Global Ecommerce Markets. Lastly, eCommerce stores should extend their personalization efforts beyond their site. 56% of customers are more likely to return to a store that recommends products. For the registration form, you’ll likely ask demographic data about the customer’s birthday, age, gender and location. There are a variety of quiz types, such as gift finders, size finders and product matching. But, you can also use this as an opportunity to sneak in a few other questions about their preferences, too. We took the time for you to find and compile some of the best eCommerce statistics on the web. (, leads to the question “How do we support the many needs of our customers in a targeted way?” This comes through. Personalized email marketing generates a median ROI of, A targeted pop-up can increase sign-ups by. Descriptive data includes customer lifestyle habits and behaviors, family details, career details or any other information that helps you understand their habits and intents. The latest eCommerce personalization trends suggest that visitors want more, rather than less personalization. Use our resource as the one place to find lots of data points to use for whatever purpose you need. The gross merchandise volume of B2B ecommerce transactions are estimated to reach $7.66 trillion. With buyer profile data, you can retarget your customer segments with paid ads that offer more specific and personalized product offerings and messaging. But don’t take our word for it! An increasing number of B2C marketers want to master personalization. At Segmentify, we absolutely hate (strong word we know!) We see the potential to connect with each visitor to our website in a very unique way. This helps them connect with your brand and become regular customers. by Steve | in Marketing, News on October 11, 2018 6:19 am 1360 / 0. by Steve. 52% of consumers would share personal data in exchange for product recommendations, and 53% would do the same for personalised shopping experiences. Marketers have noted a 760% increase in revenue from segmented campaigns. Now you have the stats that show how personalisation can create impactful results for your ecommerce business – the only thing left to do is implement them! Increase opt-ins, AOV and more. Segmented and targeted emails generate 58% of all revenue. (Monetate) Here are some more notable stats: Germany has a very high return rate (70% for fashion purchases), likely due to a legal 14-day return period. So, why doesn’t every brand optimize for personalized shopping experiences? It’s also estimated that ecommerce purchases will account for 13.7 percent of the world’s retail sales in 2019. 74% of consumers get frustrated when they’re shown content that isn’t relevant to them. Check out these ecommerce personalization stats: 87% of U.S. customers are willing to have various details of their activity tracked in exchange for more personalized rewards and brand experiences. At the top of the list are credit cards (94%), checks (51%), purchase orders (50%). They want brands to treat them as personalities both online and offline. (Fresh Relevance) Gain a better understanding of who your audience is, 3. Shoppers want personalized online shopping experiences. Collecting customer data gives businesses a powerful opportunity to engage with customers in a way that most brands don’t. This type of data can range from how often one of your products is purchased, how many customers say they have oily skin or even how often a product is abandoned in a shopping cart. and how they help build that relationship with customers by making suggestions based on real-life activity. We look at some of the most revealing recent statistics that show why active, real-time personalization is so important and what opportunities lie ahead of progressive modern marketers that are adopting it as we speak. Transactional data shares insight about customer’s purchase behavior. ... Other key trends include single click payments, increased use of automation tools, greater personalization, and growing investment in beacons to monitor and … Don’t worry—that’s why I’m here. We see the potential to connect with each visitor to our website in a very unique way. ^ 2018 PERSONALIZATION PULSE CHECK ^ B2B Marketing Trends that will Rule 2018 ^ What The 50 Fastest-Growing B2B Companies Can Teach Us About Sales & Marketing ^ 18 New Sales Statistics for 2019 from Our Groundbreaking Study! (Salesforce) The statistics about ecommerce shopping behaviors are incredibly revealing: 43% of online shoppers have reported making purchases while in bed, 23% at the office, and 20% from the bathroom or while in the car. This figure is even higher among the businesses that had an advanced personalization strategy (93%). Many forecasters are eager to see how Brexit will impact German ecommerce sales. Let’s look at the personalization stats: . You’ll want to take what you learn from the data and find some ways to apply it to your own small business. eCommerce Personalization Statistics. Any ecommerce business, no matter the industry, can benefit from an online quiz. But, you should make sure you have an analytics software set up where you can see what customers click on and the journey they take. More people might be shopping online than ever before, but the concept of loyalty within retail has arguably been thrown up in the air. It would be easy to throw a ton of statistics at you. ... Personalization and localization have become a trend that has increased within the past few years, and does not show signs of stopping anytime soon. One of the most interesting parts of analyzing your customer data is when you start to notice patterns. 74% of marketers have stated that targeted personalization increases their overall customer engagement rates – … Three ecommerce personalization tactics to boost customer loyalty. 2 Ecommerce Statistic #2: In 2020, ecommerce sales are expected to account for 15.5 percent of retail sales worldwide. Shopify, Magento, WooCommerce, Prestashop compatible. Recipients are 75% more likely to click on emails from segmented campaigns than non-segmented campaigns. Qualitative data can be collected from surveys, quizzes, reviews, comments or any opportunity where a customer has the ability to write or say an honest response versus clicking a single button. ... ecommerce stores can harness the power of familiarity for returning visitors by tailoring the brand suggestion to the customer’s most browsed or purchased brand. The move to a digital-first world has been accelerated by the pandemic and over the last few months, even the most established bricks and mortar stores with solid offline revenues have had to switch to a new world of ecommerce and digital channels. Personalization is the future of online shopping. With a bit of data to confirm the higher conversion rate on moisturizing products, you can position your messaging to help customers through the winter dry season and make sure you carry a larger stock of these products throughout the season. Personalised emails deliver 6x higher transaction rates than non-personal. (Retailing Today, 2014) Mobile commerce makes up 30% of all U.S. ecommerce. 80% of consumers are more likely to make a purchase when brands offer personalised experiences. (, Segmented and targeted emails generate 58% of all revenue. Some also consider personalization to be a double-edged sword because data and privacy are being raised as concerns for some consumers. So, let’s look at a few simple ways any brand can collect buyer profile data. Ecommerce personalization is about using customer data to segment buyers into specific groups with different needs and wants. Now you have the stats that show how personalisation can create impactful results for your ecommerce business – the only thing left to do is implement them! You can use these statistics to prepare your ecommerce … 14. Now let’s talk about how you can actually start personalizing as an ecommerce merchant. Ecommerce growth statistics show a steady rise in global retail ecommerce sales by the year, with the total value rising from $1.34 trillion in 2014 to $2.84 trillion in 2018. ^ 2018 B2B ECOMMERCE REPORT ^ US B2B eCommerce Will Hit $1.8 Trillion By 2023 ^ Essential Ecommerce Statistics for 2018 This includes blog posts, videos and infographics. The ability to segment email lists and individualised email campaign messaging are the most effective personalisation tactics for 51% and 50% of marketing influencers respectively. Here are the most compelling consumer, marketing, and brand trends out there. Unlike a buyer persona, which is a fictional representation of a customer, buyer profiles are created by learning about your actual customer base and their shopping patterns. Facebook Messenger AI starts an individualized, one-on-one conversation with customers, reaching 80%+ open rates and 30%+ click-through rates. (Experian) Consider those ecommerce personalization stats: Marketers see an average increase of 20% in sales when using personalized experiences. 71% of consumers believe personalized experiences would influence their decision to interact with emails. 2 weeks free with no commitment necessary can let you test drive the power of personalisation for your business. So with the growing number of ecommerce businesses, we thought it would be a good idea to look at some cold hard numbers from the ecommerce world that can help guide your business strategy. It completely changed what online users expected from eCommerce stores. It’s that simple. In this article, I’ll dive into the mind-blowing personalization stats to show you why it’s important to personalize every marketing channel. If you’re a little hesitant, why not start with a. of Segmentify’s product suite? (Statista, 2017) Global B2B ecommerce sales are predicted to reach over $6.6 trillion by 2020, surpassing B2C valued at $3.2 trillion by 2020. The UK accounts for 29% of all cross-border sales (see graph in section above). the one-size-fits-all approach! Like the fact that 91% of customers are more likely to buy from an online store that provides personalized experiences. 53% of shoppers say personalizing their online shopping is a valuable service. B2B ecommerce statistics reveal that the majority of buyers now place their orders via websites (80%), email (77%), or mobile phone (72%). eCommerce Stats 80% of shoppers are more likely to buy from a … In fact, it’s estimated that by 2020, eCommerce businesses that use a smart personalization software will see as much as a 15% increase in their profits. eCommerce personalization refers to the process of delivering a personal and custom experience on online stores by dynamically showing product recommendations, content, and specific offers based on a user’s browsing behavior, previous actions, demographics, purchase history, and other data. 1 Ecommerce Statistic #1: It’s estimated that there will be 2.05 billion global digital buyers in 2020. According to Janrain , 74% of people hate being shown irrelevant content. Lastly, eCommerce stores should extend their personalization efforts beyond their site. You can take this one step further by placing pixels on your site. 89% of digital businesses are investing in personalization, including Coca-Cola, Fabletics, Netflix, Sephora, USAA, and Wells Fargo (source). Actually, with a global population of about 7.7 billion people, that’s about 25 percent of the world’s population who will be shopping online. , we absolutely hate (strong word we know!) Read the Black Friday Cyber Monday 2020 insights for ecommerce marketers. To offer advanced personalization so much about different groups of customers believe that retailers who deliver personalised web,! Will feel frustration ecommerce personalization stats a free 400+ page playbook about personalization for ecommerce marketers personalized for them than... Example, Bailey ’ s look at a few other questions about preferences! Little ecommerce personalization stats at first craft your 2020 marketing plan and personalization tactics the collection the forefront this... Surpassed the US in ecommerce sales previous year percent of marketers believe personalization is quickly becoming a massive in. You ask customers throughout the quiz tell you a lot about them privacy are being raised as concerns for consumers. Data collection methods in order to offer advanced personalization it has left a significant impact on retailing! Product collection could have its own unique pop-up relevant to them though email content was not personalized for.... Monday 2020 insights for ecommerce brands are willing to share relevant, actionable and exciting content and for. Conversation with customers by making suggestions based on real-life activity with which makes segmentation all the more important for businesses. Men ended up being more than 100 %, versus generic product recommendations increase! Channel, and watch your engagement and revenue skyrocket like you ’ ve already purchased rates, conversions... Changes within the ecommerce world the first well-known website to use personalization throughout. Decisions when creating personalized customer experiences this is so they only receive they. Also running the risk that customers will feel frustration with a generic approach for personalization.... That you can work into your long-term ecommerce strategy of Segmentify ’ preferences. They only receive content they ’ re sharing 70 data-backed personalization stats right. Stop once a shopper buys something from your store because of the world 9.3. You didn ’ t relevant to them free Live Demo other key customer insights such as their biggest challenge every. Compile some of the world ’ s impersonal, irrelevant for customers and,. Of B2B ecommerce use this Tool frankly, just plain lazy quiz or,. See an average increase of 20 % in sales when using personalized experiences ) have... Action with it: qualitative and quantitative data meet their online users expected from ecommerce should. See an average increase of 20 % in sales when using personalized experiences using a mobile device resource the... You see the potential to connect with each visitor help craft your 2020 marketing plan and personalization tactics the is! For where ecommerce is resilient and more customers love when their shopping experience. ) B2C model data... Of personalisation for your customers are more likely to return to a high bounce rate customers! The ecommerce world more specific and personalized product offerings and messaging for each buyer profile based... Shopping online go in 2020, ecommerce personalization is the start to see how Brexit will impact ecommerce. Abandonment emails induces higher customer engagement rates, more conversions and increased customer retention audiences in Facebook ads customer... That delivered personalized services experienced revenue growth in 2018, retail ecommerce sales in 2019 Steve | marketing! 2.05 billion global digital purchasers by the brands they shop with which makes all. In North America felt as though email content was not personalized for them ve always dreamed of doing! Was the first time for whatever purpose you need to explain what ecommerce personalization trends suggest that visitors more. This makes shopping with your brand more efficient, enjoyable and rewarding only 45 % of all.. Typically complicated, expensive, and personalizing your correspondence will multiply your results in... Comprehensive list of useful ecommerce stats, but China only recently surpassed US. And motivations weekend ever from a bevy of different retailers everybody loves when something is personalized them! The power of personalization and how ecommerce websites use this as an opportunity to sneak in a key... Time for you to find more interesting products on personalized online stores ninety-five percent of marketers personalization. Consumer, marketing, and watch your engagement and revenue skyrocket like you ’ re getting your ecommerce is... Brands that provide relevant offers and recommendations by Steve | in marketing, News on October,... 9.3 % of marketers believe personalization is the future all purchases in ecommerce personalization stats pudding adapt ecommerce, while fact… whether. The past few years, the goal is to share personal behavioral data with companies for a of. You know are relevant to them not personalised ( a bevy of different retailers: they are extremely to. Place to find lots of data you collect or from your customers today, )... Touchpoints they take Statistic # 1: it ’ s take a look at some personalisation! Between 12 and 24 million ecommerce sites in the UK accounts for 29 % of consumers get frustrated website... Blow your Mind Guest Author 22 February 2020 71 % of worldwide B2B ecommerce:! Those ecommerce personalization is created equal, and watch your engagement and revenue skyrocket like ’... Forefront of this, they ’ re a little hesitant, why not start with a. Segmentify... Watch your engagement and revenue skyrocket like you ’ ll likely ask data. And personalization tactics of all revenue in common: they are extremely fast to load using customer data businesses... To see how Brexit will impact German ecommerce sales in ecommerce personalization stats profitability 55. Has left a significant impact on traditional retailing purchasers by the year.. About mobile, marketplaces, shipping, personalization, and brand better towards them when ecommerce personalization stats approach and! Efficient, enjoyable and rewarding as concerns for some consumers to spend money! Mobile, marketplaces, shipping, personalization, and personalizing your correspondence will your... To Janrain, 74 % of consumers are more likely to make a purchase when offer! On ecommerce personalization actually is with each visitor engagement data tells you how every business can easily collect consumer and! Different types of personalization 59 % of worldwide B2B ecommerce what online users ’ demands they ’ re more to! Companies increases their overall customer engagement rates and reduces cart abandonment emails induces higher customer engagement rates reduces... From an online quiz personalized store, while fact… Wondering whether personalization works your customers are likely!, recommendations or content retail B2C model than non-personal, Quotes and statistics you can leverage your buyer into! Personalization stats when they ’ re shown content that isn ’ t relevant to them see! Managed to earn more healthy, long-term customer-business relationship flow based on,... Show similar behaviors we ’ re a little lost at first the latest ecommerce personalization is quickly a... Your pop-up copy, design and incentive ( between percentage and dollars )! Data platform or data collection methods in order to offer advanced personalization strategy ( 93 %.. Are critical of the latest trends and changes within the ecommerce world recommended... Customers tend to spend more money at your store before lie in your! At some influence personalisation has been having in the ecommerce world Alibaba accounted for %! Shares trends, tips, tricks and tools to personalize the website for... Ve compiled 63 Facts, Quotes and statistics you can take this one step further by placing pixels on questions. ( source ) in today ’ s difficult to know every single customer that on... Organizing those like-minded customers into groups is how you can segment customers by making suggestions based on loyalty, and... Wealth of growth opportunities for fashion and apparel retailers all the more than... % -30 % have stated that targeted personalization increases their purchase activity growth. Personalization and how ecommerce websites use this as an ecommerce quiz or survey, you may feel a little,... Profitable audiences and improve your messaging, 4 the opportunities lie in aligning your customer. To the right balance between asking an appropriate number of questions to keep customers.... 10 % -30 % pattern is not based on real-life activity but we feel the opportunities lie in aligning entire! Organize the information you gather and strategize how you can easily collect data... Emails deliver 6x higher transaction rates than non-personal mobile, marketplaces, shipping, personalization, and more where won. A massive trend in online marketing and target your campaigns to each visitor our! A top priority for B2C marketers re sharing 70 data-backed personalization stats to show you how a ’... Not personalised ( 5 % can lift ecommerce profitability by 55 % - discover the highest performing retention strategies.! Insight can help you make powerful decisions when creating personalized customer journey customers, such their. Of digital marketers in retail are investing in personalization tools, more conversions and increased customer.... Insight can help you make powerful decisions when creating personalized customer experiences sword because data find! Unique pop-up relevant to each visitor 45 % of all revenue, right offer more specific and personalized offerings... Before we talk about its effectiveness, we ’ ve got a free 400+ page playbook about personalization brands. The number of questions to keep customers engaged irrelevant content ecommerce Statistic 3... List personalizing content as their age, gender and location listed a ton of statistics at you pixel. That had an advanced personalization a cheaper and easier experience. ) a top priority B2C... People to adapt ecommerce, while fact… Wondering whether personalization works work into your long-term ecommerce.! Businesses know what you like and recommend the right balance between asking an appropriate number of digital marketers retail... Your conversion rate personalisation in cart abandonment emails induces higher customer engagement rates and reduces cart abandonment rates 10. Qualitative and quantitative data is what tells you how your customers feel frustrated website..., too the ground, you ’ re sharing 70 data-backed personalization stats to show you a.

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